Home » Super Bowl antisemitism ad is no way to tackle Jew-hatred

Super Bowl antisemitism ad is no way to tackle Jew-hatred

Robert Kraft’s Foundation to Combat Antisemitism wasted $8 million on something that never mentioned Jews or antisemitism, while also failing to explain the real reason for its rapid spread.

(Feb. 11, 2025 / JNS) New England Patriots owner Robert Kraft is an exemplary member of the American Jewish community. Over the years, he has donated a great deal of money to Jewish causes, locally in his hometown of Boston and in the State of Israel, even building a football stadium in Jerusalem. The National Football League magnate’s philanthropy testifies to his own strong sense of Jewish peoplehood, in addition to a decent concern for others less fortunate than himself, as shown by his family’s support of a variety of educational and health-care causes.

AmongtheeffortshehassupportedistheFoundationtoCombatAntisemitism(FCAS),whichhefoundedwithmoneyhepledgedasaresultofhis winning theGenesisPrizein2019.Theideabehindthefoundationwastofightthemovementtoboycott,divestandsanctionIsrael,aswellasothereffortstobattleJew-hatred.Thecampaignitselfwasmarkedbyabrightbluesquarewithamonikercalled“TheBlueBoxCampaig